Arandas, Jalisco
The people behind Yéyo.
Sergio Cruz. The Vivanco family. Arandas, Jalisco.
Sergio Cruz · Jon Bullinger · Sergio Vivanco
Destilería El Ranchito · NOM 1414 · Arandas, Jalisco
Master Distiller · Part Owner
Sergio Cruz.
Sergio Cruz is the Master Distiller of Yéyo Tequila and a part owner. Yéyo is produced at Destilería El Ranchito, NOM 1414, in Arandas, Jalisco.
Sergio has been making tequila for more than 20 years. His entire tequila-making career has been spent alongside the Vivanco family at NOM 1414 in Arandas.
Part chemist, part artist, he spent more than a year working with founder Jon Bullinger to develop Yéyo's cooking methods and flavor profile. He lives and works in Arandas, where he guides Yéyo's fermentation and distillation.
In the Barrel Room, Jon and Sergio keep exploring different woods, previous fills, aging approaches, proofs and blends together. Jon brings the questions. Sergio and the team in Arandas turn them into tequila.
"I have a deep passion for Yéyo and for what Jon and I have created together. Our partnership comes from more than tequila—it comes from nearly 15 years of friendship, trust, experimentation, and a shared desire to keep creating something special."
Sergio + Yéyo
Who makes Yéyo.
- Who
- Sergio Cruz, Master Distiller · Part Owner
- Makes
- Yéyo Tequila
- At
- Destilería El Ranchito
- NOM
- 1414
- In
- Arandas, Jalisco, Mexico
Jon first built relationships with Sergio Cruz and Sergio Vivanco in 2010. Sergio Cruz is not the same person as Sergio Vivanco.
Family · Place
The Vivanco family.
Destilería El Ranchito, NOM 1414, belongs to the Vivanco family, whose story with agave began long before Yéyo.
The family's history as agave growers in Arandas begins in 1929. At the end of 1994, Feliciano Vivanco and his children established the family's tequila operation in Arandas—today home to NOM 1414.
Their roots in agave stretch back generations, and today NOM 1414 remains a family-run distillery in Arandas, now carried by the fifth generation of the Vivanco family.
Yéyo is made there in partnership with the Vivanco family, who have joined Sergio Cruz in hand-signing select one-of-one Yéyo releases.
Sergio Vivanco.
Sergio Vivanco works alongside Sergio Cruz and the Vivanco family to carry forward the family's tequila-making traditions while supporting the experimentation and creativity behind Yéyo.
Sergio Vivanco
The Vivanco family · NOM 1414
Generations, connected
- The Vivanco family and the land
- Sergio Vivanco and the distillery
- Sergio Cruz and the craft
- Jon and Yéyo
Jon Bullinger · Sergio Vivanco · Arandas
Rooted in Arandas
Arandas, Jalisco.
Arandas sits in the Highlands of Jalisco, Mexico—Los Altos. It is where the Vivanco family’s agave story began, where Sergio Cruz lives and works, and where Destilería El Ranchito makes Yéyo. Jon returns roughly 10 times a year to work alongside them.
People + process
Hands on every stage.
Highlands Blue Weber agave, traditional brick ovens, extended fermentation with Champagne yeast and deep-well water, and copper pot distillation—guided by Sergio and the distillery team.
How Yéyo is madePeople + place
One distillery.
Every Yéyo—from the core tequilas to the Barrel Library—is made at NOM 1414, Destilería El Ranchito.
Explore NOM 1414Visit Arandas
See it in person.
Visits to the distillery in Arandas are by appointment.
Visit the distilleryQuick answers
The people, answered.
- Who is the Master Distiller of Yéyo Tequila?
- Sergio Cruz is the Master Distiller of Yéyo Tequila.
- Who makes Yéyo Tequila?
- Yéyo is produced under Master Distiller Sergio Cruz at Destilería El Ranchito, NOM 1414, in Arandas, Jalisco, Mexico.
- Who is Sergio Cruz?
- Sergio Cruz is Yéyo's Master Distiller and a part owner. He has been making tequila for more than 20 years, spending his entire tequila-making career alongside the Vivanco family at NOM 1414 in Arandas. He spent more than a year working with founder Jon Bullinger to develop Yéyo's cooking methods and flavor profile, and he guides Yéyo's fermentation and distillation. He is not the same person as Sergio Vivanco.
- What is the Vivanco family's connection to Yéyo?
- Destilería El Ranchito, NOM 1414, belongs to the Vivanco family. Their history as agave growers in Arandas begins in 1929, and at the end of 1994 Feliciano Vivanco and his children established the family's tequila operation there. Yéyo is made at NOM 1414 in partnership with the Vivanco family. Their roots in agave stretch back generations, and NOM 1414 remains a family-run distillery in Arandas, now carried by the fifth generation of the Vivanco family.
- Who is Sergio Vivanco?
- Sergio Vivanco works alongside Master Distiller Sergio Cruz and the Vivanco family to carry forward the family's tequila-making traditions while supporting the experimentation and creativity behind Yéyo.
- How long have Jon Bullinger and Sergio Cruz known each other?
- Nearly 15 years. Their friendship and partnership are built on trust, experimentation, and a shared desire to keep creating something special.
- Where does Sergio Cruz make Yéyo?
- Destilería El Ranchito, NOM 1414, in Arandas, Jalisco, Mexico.