Our Story

Yéyo Tequila was born from a passion for discovery and the desire to create a tequila that until now, only existed in our imaginations. Our journey began when our founder Jon Bullinger came upon a family run distillery harvesting impeccable blue agave from their red clay soil. Together with the distillery’s owner, Sergio Vivanco, and the legendary master distiller, Sergio Cruz, we crafted, tasted & scored hundreds of tequilas until the tequila of our imaginations became a reality.

In recognition of the close bond formed during its creation, our tequila’s name is the affectionate Mexican nickname for Sergio. Yéyo Tequila embodies the collaborative spirit and passion that went into creating this remarkable tequila.

The Origins of Yéyo Tequila

Yéyo Tequila is made in Arandas, a town in the highlands of Jalisco, where the air is crisper, cleaner & cooler. Covered with red volcanic rich soil and adequate rainfall, this region is known to grow the world’s best blue agave. We harvest only the best of the best aged blue agave plants from a single estate, using no added chemicals or pesticides, providing consistency & ensuring the land is not over-harvested.

Quality Ingredients Only

Every aspect of our process has been painstakingly refined, regardless of the increased cost & time it takes to make Yéyo Tequila. We pre-cook the oven to ensure the agave slow roasts evenly. We use champagne yeast for a consistent brightness to our tequila. We use more agave in each batch for more flavor and drinkability. And we regulate the temperature during distillation so that the heat doesn’t negatively impact the liquid.

Tequila, As Intended.

At Yéyo, we believe that tequila making is an art form. That's why we are highly experimental in the name of getting better or creating a more unique taste experience. We serenade our precious fermentation with classical music for over 190 hours, creating a relaxed and harmonious environment for both yeast and distiller. For our aged variants, we also experiment with unique types of barrels to create the tequila of our imaginations.

What’s not to love about crafting a delicious tequila that can be shared and enjoyed? We’re here for it all. Harvesting under the blazing Mexican sun. The wafting scents of roasting agave. The kinship with our family (Feliciano Vivanco) of growers and distillers in Arandas. The smile that lifts someone’s face as they discover and taste truly delicious 100% Blue Agave tequila for the first time. The sessions with mixologists who take our flavors and bring them to new frontiers through cocktails and pairings.
 
For us - Yéyo is love, travel, family, experience, pursuit, and all the rest. 

Hundreds of tequilas were crafted, tested, tasted, and scored. What followed was a close bond with the Vivanco Family at NOM 1414 and legendary Master Distiller Sergio Cruz.

Together we have committed to an intense dedication to trial, refinement, and ultimate drinkability. This is why when it came time to name our tequila, we proudly named it after our master distiller.

What's Not To Love About Crafting a Quality Tequila Meant to be Enjoyed and Shared?

The kinship with our family of growers and distillers in Arandas. The pride from all 35 team members that help to create Yéyo Tequila & ship it to the US. The smile that lifts someone’s face as they discover and taste truly delicious 100% Blue Agave tequila for the first time. The inspired mixologists who take our flavors and bring them to new frontiers through cocktails and pairings. We’re here for it all. We hope you enjoy our collective efforts and thank you for visiting.